Getting started with Google Shopping

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Squarespace Commerce owners, get your products listed on Google Shopping

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After you have your demo feed, follow the steps below to get started with Google Shopping.

  1. Sign up for a Google Merchant account:
  2. Enter your business information:
  3. Verify and claim your website URL:
  4. Configure your shipping information in Merchant center:
  5. Configure your tax information in Merchant center:
  6. Register your data feed:
  7. Upload your data feed:
  8. Link your Merchant Center account to Adwords:
  9. Create your campaign in Adwords:

What happens next:

  • According to Google, once you’ve uploaded your product data, they will have their product specialists reviewing your account and this process can take up to 3 business days
  • You can view the status of your items in your Merchant center Dashboard section. Hover over the chart and see how many products are approved, awaiting review, disapproved or expired
  • See common reasons for your ads not displaying here:
  • Check the stats of your Shopping campaign in Adwords, if you are getting impressions it means that your ads are showing to users