Getting started with Google Shopping

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SquareFeed

Squarespace Commerce owners, get your products listed on Google Shopping

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After you have your demo feed, follow the steps below to get started with Google Shopping.

  1. Sign up for a Google Merchant account: https://support.google.com/merchants/answer/188924?hl=en&ref_topic=3163841
  2. Enter your business information: https://support.google.com/merchants/answer/188486?hl=en&ref_topic=3163841
  3. Verify and claim your website URL: https://support.google.com/merchants/answer/176793?hl=en&ref_topic=3163841
  4. Configure your shipping information in Merchant center: https://support.google.com/merchants/answer/6069284
  5. Configure your tax information in Merchant center: https://support.google.com/merchants/answer/160162#taxintro
  6. Register your data feed: https://support.google.com/merchants/answer/188475?hl=en&ref_topic=3404780
  7. Upload your data feed: https://support.google.com/merchants/answer/188477?hl=en&ref_topic=3404780
  8. Link your Merchant Center account to Adwords: https://support.google.com/merchants/answer/6159060?hl=en&ref_topic=3404821
  9. Create your campaign in Adwords: https://support.google.com/merchants/answer/2660968?hl=en&ref_topic=2660962&rd=1

What happens next:

  • According to Google, once you’ve uploaded your product data, they will have their product specialists reviewing your account and this process can take up to 3 business days
  • You can view the status of your items in your Merchant center Dashboard section. Hover over the chart and see how many products are approved, awaiting review, disapproved or expired
  • See common reasons for your ads not displaying here: https://support.google.com/merchants/answer/188488?hl=en&ref_topic=3404820
  • Check the stats of your Shopping campaign in Adwords, if you are getting impressions it means that your ads are showing to users

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