Who is behind this Squarefeed?  

Squarefeed started as an in house software tool used by the digital marketing experts at Adfix. Having worked with Squarespace merchants on building their ad campaigns we quickly realized that building a data feed that meets Google's requirements is not an easy task. After hundreds of hours of testing and iterations we launched Squarefeed as a standalone, independent product that any Squarespace store owner can use to save time and market their products on Google and Facebook.